MEDDPICC Online
Learn MEDDPICC the way top B2B sellers qualify deals.
An animated course in 103 short films. Through more than 20 realistic case studies, you learn how every element of MEDDPICC helps you close more deals, while our coach shows you what great sellers do differently.
Meet your course guide. 90 seconds on how the course works.
The full framework, one chapter per letter
The curriculum
Nine chapters, over 4 hours of film
Sample lesson
See exactly what your students will watch
A complete film from the course, unedited. A seller works a realistic deal while our coach shows what great sellers would do, in under three minutes.
Where the criteria overlap, from Lesson 1: Shaping the decision criteria.
Who it's for
One course, three ways in
Business schools and universities
An institutional licence for MBA, Master's and executive-education programmes, with unlimited students and faculty.
See the offer for schools →Companies
Licences for companies that want their sales teams to qualify deals the same way.
Individuals
Plans for sellers and sales managers who want to learn MEDDPICC on their own.
Questions
MEDDPICC, in brief
What is MEDDPICC?
MEDDPICC is a deal-qualification framework used by B2B sales teams. The letters stand for Metrics, Economic buyer, Decision criteria, Decision process, Paper process, Implicate the pain, Champion and Competition. MEDDIC is its shorter, earlier form.
What does the course include?
103 short animated films (over 4 hours) across an introduction and eight chapters, one for each MEDDPICC letter, plus a two-page PDF guide for every chapter.
How can my institution get access?
Business schools and universities can license the course at €1,000 per month for unlimited students and faculty. Request a proposal on the business schools page.
Are the case studies real?
No. The companies, people and deals in the films are fictional, built to show realistic B2B tech sales situations.
The course at a glance
MEDDPICC stands for Metrics, Economic buyer, Decision criteria, Decision process, Paper process, Implicate the pain, Champion and Competition.
- What it is
- An online course that teaches MEDDPICC, the deal-qualification framework used by B2B sales teams, through short animated films.
- Who it is for
- Business schools and universities teaching B2B selling, and the students, sales professionals and sales managers who want to qualify deals better.
- Format
- 103 animated films of 2–5 minutes (over 4 hours in total), an introduction plus eight chapters, and a two-page PDF guide for every chapter.
- Teaching method
- More than 20 fictional but realistic B2B case studies, with a coach showing what great sellers do differently at each step.
- Licence
- Available to business schools and universities as an institutional licence at €1,000 per month, with unlimited students and faculty.
- Language
- English.
Bring MEDDPICC to your students
One licence, every programme, every cohort.
