MEDDPICC for business schools
Teach B2B selling the way top sales teams qualify deals.
A complete, ready-to-teach MEDDPICC course in short animated films. Through more than 20 realistic case studies, your students learn how every element of MEDDPICC helps them close more deals, while our coach shows them what great sellers do differently.
Meet your course guide. 90 seconds on how the course works.
The full framework, every chapter live
Why business schools use it
Many of your graduates will sell. Few are ever taught how.
Whether they join a sales team, consult, or found a company, your students will need to win business from other businesses. MEDDPICC gives them a structured way to understand a customer's value, people and process, in the language experienced B2B sales teams use.
Career-ready graduates
Students learn to qualify a deal, quantify value and map who decides, before their first sales or customer-facing role.
Ready to teach
103 short films and a two-page guide per chapter. Faculty plan the sessions; the content is already built.
Case-based by design
Every chapter follows fictional tech deals, from first call to signature: ideal material for class discussion.
Fits any programme
Use one chapter in a marketing elective, or the whole course as a six-week module.
For programme directors and faculty
Students watch before class. You teach the discussion.
Assign a chapter as pre-work, then use class time to debate the deal: what would you ask next, who really decides, and is this deal worth chasing? One licence covers every student and faculty member in your institution.
Where it fits
One course, many programmes
The curriculum
Nine chapters, over 4 hours of film
Sample lesson
See exactly what your students will watch
A complete film from the course, unedited. A seller works a realistic deal while our coach shows what great sellers would do, in under three minutes.
Where the criteria overlap, from Lesson 1: Shaping the decision criteria.
Pricing
One institutional licence
Questions from schools
Who is the course for?
Students on MBA, Master's, executive-education and entrepreneurship programmes, and anyone preparing for a B2B sales or customer-facing role. No sales experience is needed.
How long is it?
Over 4 hours of film across an introduction and eight chapters, split into parts of 2–5 minutes. It works as a six-week module, or chapter by chapter inside an existing course.
Can individual students buy it?
No. This offer is an institutional licence. Your institution gives its students and faculty access.
Are the companies in the films real?
No. All companies, people and deals in the films are fictional, so you can discuss them freely in class.
What is the minimum term, and how do I cancel?
The minimum term is one year. To cancel, let us know at least two months before the end of the 12-month term. If the contract is not cancelled by then, it renews automatically for another year.
The course at a glance
MEDDPICC stands for Metrics, Economic buyer, Decision criteria, Decision process, Paper process, Implicate the pain, Champion and Competition.
- What it is
- An online course that teaches MEDDPICC, the deal-qualification framework used by B2B sales teams, through short animated films.
- Who it is for
- Business schools and universities: students on MBA, Master's, executive-education and entrepreneurship programmes, and anyone preparing for a B2B sales or customer-facing role.
- Format
- 103 animated films of 2–5 minutes (over 4 hours in total), an introduction plus eight chapters, and a two-page PDF guide for every chapter.
- Teaching method
- More than 20 fictional but realistic B2B case studies, with a coach showing what great sellers do differently at each step.
- Licence
- Institutional licence for business schools at €1,000 per month, with unlimited students and faculty. Not sold to individuals.
- Language
- English.
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Bring MEDDPICC to your students
Tell us about your institution and programmes below. We'll send a proposal and arrange a walkthrough of the course for your faculty.
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